Ringier Verbundaktion Multistep kampagne

2024

For Ringier – the magazine company I could (while working at Festland AG) define the key visual and screen design for their oncoming campaign. I illustrated a busy SBB train that is filled with potential readers of Ringiers magazines.

In the beginning I chose a style and color scheme that feels warm and known. It should remind everyone of the children’s books we all read like Globi.

After I was done with the illustration I began to animate. I wanted to make an endless look, where you never feel like the train is ending. Especially because it will be used for a landing page background. I made everything as a Lottie animation for optimal use.